WHO WE ARE
Established in 1988, BDM is about getting big results for companies large and small. We're marketing veterans with a passion for mixing technology with creative. As specialists within the HVAC industry, we've spent 15 years developing marketing programs that spark attention and spur response. We couldn't be more excited to show you how cross media marketing is going to rock your business world.
WHAT WE DO
BDM is totally committed to finding the most efficient, effective way to lead customers to your business. We infuse traditional marketing programs with digital capabilities to create programs that reach far beyond the mailbox. BDM will give your marketing a mobile boost through QR codes and SMS, social media, and personalized microsites that promote two-way communication with your customer. If there's a way to reach your customer, we'll find it.


Hans Heating & Air Conditioning

"After an install, our process is, to survey a customer and then send a radius mailer to the area. The nearest 25 neighbors get our postcards, and while some see our trucks and signs out, we start getting calls every time a mailer goes out.”
–Joe Greiner,
Hans Heating & Air Conditioning, Omaha, NE
Siegman Forced Air Systems, Inc.

"We're a 10 employee company and in this weather-related business, the warmer it is, the busier it is. We've found over the last year, on a weekly basis if I send 2-3,000 zip mailings, they keep us in a steady flow of work. Staggering our zip mailings gets better results than 4 massive mailings a year.”
–Ron Siegman,
Siegman Forced Air Systems, Inc., Westminster, MD


Upstate Heating & Air Conditioning

"We're hearing ‘We saw your trucks and got your postcard.' When we do door hangers with radius mailers, we're reminding homeowners we're still here. Typically, we target a pinpoint address, and when we're in a neighborhood in that zip code doing seasonal service, that's when we follow up with radius mailings and have our technicians put out door hangers in neighborhoods that are 8-12 years old to sell more change-outs."
–Terry Owensby,
Upstate Heating & Air Conditioning
Don Hall Heating & Cooling

"BDM helped us decide on a ZIP code mailing with magnet postcards. They used special demographic list filters and an enticing offer to stand out in a mailbox. We sent 8,500 Magnet Mailers and 2,500 Radius Mailers and within 2 weeks, we started seeing results. Although we sold some service, the mailers brought in about $50,000 in sales."
–Lane Riley,
Don Hall Heating & Cooling, Graham, NC